Rutger Paulusse

Worth

The Investment Gap


I’m happy to show another fun collaboration I did with Anna Bay. Based on the humans series I did a year ago we were asked to make som illustrations for Worth. The illustrations accompany an article about women and investing at different stages of their life and women taking charge of their money.
We made an opener about the gaps that need to be bridged by woman when they want to maintain and build their wealth. The two other spots are about two age categories and the challenges that come with that specific age.
The first one visualises women in their 20’s, when the main goal is to earn what they’re worth. The second illustration is about women in their 40’s, when the main theme is about juggling multiple roles at that age.
It was great that the Humans series, which was a playful experiment, lead to this fun commission!

Rutger Paulusse

I’m an imagemaker.

As a VISUAL ARTIST
I play and experiment with graphic shapes, soft textures, light and space resulting in a surreal and playful universe of my own. The relation ship between digital, CGI, and analog, screen printing lead the way in the creative process of my visual explorations.
The results end up as digital art for illustrations, animations and visuals. They also end up in the physical & analog world as products such as sculptures and silk screen prints.

As an AGENT, ART-DIRECTOR and CREATIVE CONSULTANT
for Much Amsterdam I work on creative advertising projects, collaborating with a network of Illustrators, 3D & CGI artists, motion designers and experience designers, where I take on many roles. From Project manager, artist manager to producer.

I'm stoked that I collaborated with brands like:
Reebok, Facebook, Oreo, BMW Group, ING, Tommy Hilfiger, Klarna, Ford, Citroën, Kia, ESPN, Adyen, Praxis, KPN, TomTom, Ziggo, KLM, NS, ID&T, Spinawards, Effie Awards & ADCN.
While working with these awesome agencies:
Hornet, The Mill, Ustwo, JWT, Achtung! McGarryBowen, N=5, FHV BBDO, Ogilvy, TBWA, VBAT, Etcetera, Havas Worldwide Amsterdam & Designbridge.

With MUCH Amsterdam I managed projects in collaboration with great CGI artist for brands such as Apple, Adidas, United Airlines & Wired.

Talks -
May 2018 - BNO Image Lab, Rotterdam (NL)
Nov 2018 - Designyatra, Goa (IND)
May 2019 - Offf, Barcelona (ESP)


-

Call me - +31 6 14 31 81 67
Email me - @

-


DOWNLOAD TERMS AND CONDITIONS

Email me

yo@rutger.bingo

Call me

+31(0)614318167

Love me