Rutger Paulusse

Mixity Europeannes 2017

Urbana Projects

Me and Anna Bay were invited to create an artwork for the mixity Europeannes 2017 in Brussels. In this project 60 artists create an artwork that will be printed at 295 cm x 150 cm and placed on fences in the European quarter of Brussels, with the theme of European Identity.

What we found interesting was that some of our international friends had almost the same experiences and adventures growing up as we had. It ranged from the clothes we wore, the music we listened to, to the way we spent our spare time. From our experiences, we feel that the European borders are merely formal borders. We feel really connected to our foreign friends, so we feel that we are one.
We took that insight as a starting point for our artwork. We wanted to show that our outside, what we look like, is just a piece of wrapping paper. From the inside, we are all alike. We just want to be happy, love and be loved. In our artwork we wanted to give the viewer a sense of two elements; an inside and an obvious outside. With the brownish tones we refer to a range of skin tones and display it as a peel coming off. For the “inside” we chose a bright and positive blue, referring to heaven and openness.
And aren’t we all, for the most part, just water?

Rutger Paulusse

Like most stories, it all started back in the day. We all begin our artistic endeavors somewhere and that place for Rutger was the graffiti wall. No, Rutger was not your standard "tag the high school wall with a bad word" graffiti artist but rather a youth who realized the creative power that a spray can, paint brush or pen could hold. This obsession with graffiti quickly manifested itself into a natural transition to typography where he realized that type is his proverbial bread and butter.

Rutger soon found himself at the St. Joost Art School not only high fiving his way through life but gaining the conceptual design foundation that traditional art schools provide. But the basics were not enough for Rutger and he soon found out there was more to the world of design than textbook rules and professors opinions. After graduation he quickly realized that personal style and creativity were more important to a designers work than anything he "learned" in the classroom.

What does a young, innocent, Dutch boy do when he wants to up his game in the massive world of graphic design and type after an old school art education? Yup, you guessed it, he moves to NYC to get a taste of how the real design world operates. Ready to launch his career after years of practice, schooling and many projects, Rutger headed to NYC to work for the highly regarded Vault49 agency where he got his groove on improving his illustration and CGI skills while being humbled by the high level of talent around him.

By this time, Rutger had developed his playfully distinct style beyond type and fully entered into the world of illustration. He had broadened his skills in NYC and knew he had to bring his funky style back to the homies. The tempting low sky of Amsterdam was too much to ignore and Rutger landed back in his home country where he chills today cranking out colorful projects across many platforms.

His wild and always challenging ride has given Rutger a consistent flair to his work that he incorporates into every project. In recent years he's been lucky enough to rapidly expand his portfolio that would make his spectators, designers or not, all drool with feelings of euphoria. Don't take it from me, take it from his clients: BMW Group, TomTom, KLM, ING, Nuon, Ford, Flexa, Citroën, KPN, Tommy Hilfiger, Spinawards and ADCN to name a few.


Words by Adam Carlisle


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