Rutger Paulusse

Mixity Europeannes 2017

Urbana Projects

Me and Anna Bay were invited to create an artwork for the mixity Europeannes 2017 in Brussels. In this project 60 artists create an artwork that will be printed at 295 cm x 150 cm and placed on fences in the European quarter of Brussels, with the theme of European Identity.

What we found interesting was that some of our international friends had almost the same experiences and adventures growing up as we had. It ranged from the clothes we wore, the music we listened to, to the way we spent our spare time. From our experiences, we feel that the European borders are merely formal borders. We feel really connected to our foreign friends, so we feel that we are one.
We took that insight as a starting point for our artwork. We wanted to show that our outside, what we look like, is just a piece of wrapping paper. From the inside, we are all alike. We just want to be happy, love and be loved. In our artwork we wanted to give the viewer a sense of two elements; an inside and an obvious outside. With the brownish tones we refer to a range of skin tones and display it as a peel coming off. For the “inside” we chose a bright and positive blue, referring to heaven and openness.
And aren’t we all, for the most part, just water?

Rutger Paulusse

I’m an imagemaker.

As a VISUAL ARTIST
I play and experiment with graphic shapes, soft textures, light and space resulting in a surreal and playful universe of my own. The relation ship between digital, CGI, and analog, screen printing lead the way in the creative process of my visual explorations.
The results end up as digital art for illustrations, animations and visuals. They also end up in the physical & analog world as products such as sculptures and silk screen prints.

As an AGENT, ART-DIRECTOR and CREATIVE CONSULTANT
for Much Amsterdam I work on creative advertising projects, collaborating with a network of Illustrators, 3D & CGI artists, motion designers and experience designers, where I take on many roles. From Project manager, artist manager to producer.

I'm stoked that I collaborated with brands like:
Reebok, Facebook, Oreo, BMW Group, ING, Tommy Hilfiger, Klarna, Ford, Citroën, Kia, ESPN, Adyen, Praxis, KPN, TomTom, Ziggo, KLM, NS, ID&T, Spinawards, Effie Awards & ADCN.
While working with these awesome agencies:
Hornet, The Mill, Ustwo, JWT, Achtung! McGarryBowen, N=5, FHV BBDO, Ogilvy, TBWA, VBAT, Etcetera, Havas Worldwide Amsterdam & Designbridge.

With MUCH Amsterdam I managed projects in collaboration with great CGI artist for brands such as Apple, Adidas, United Airlines & Wired.

Talks -
May 2018 - BNO Image Lab, Rotterdam (NL)
Nov 2018 - Designyatra, Goa (IND)
May 2019 - Offf, Barcelona (ESP)


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