Rutger Paulusse

Assume Form

I have been enjoying James Blake's latest album, Assume Form, quite a lot. It inspired me to create an alternate vinyl cover design.
The idea behind this design is based on the concept of a mobile (not the cell phone, but the hanging sculpture). A mobile that moves is in the process of assuming it's own form; just a gentle touch or a little wind will deform the final form of a mobile. Fascinated by this metaphor I decided to make a front and back cover that are equally important; making the process of assuming a form just as important as the final form itself.
Finding the right form for the type itself was quite a challenge; but after quite some sketches and tests it was clear that very simple and geometric shapes worked best.



Rutger Paulusse

I’m an imagemaker.

As a VISUAL ARTIST
I play and experiment with graphic shapes, soft textures, light and space resulting in a surreal and playful universe of my own. The relation ship between digital, CGI, and analog, screen printing lead the way in the creative process of my visual explorations.
The results end up as digital art for illustrations, animations and visuals. They also end up in the physical & analog world as products such as sculptures and silk screen prints.

As an AGENT, ART-DIRECTOR and CREATIVE CONSULTANT
for Much Amsterdam I work on creative advertising projects, collaborating with a network of Illustrators, 3D & CGI artists, motion designers and experience designers, where I take on many roles. From Project manager, artist manager to producer.

I'm stoked that I collaborated with brands like:
Reebok, Facebook, Oreo, BMW Group, ING, Tommy Hilfiger, Klarna, Ford, Citroën, Kia, ESPN, Adyen, Praxis, KPN, TomTom, Ziggo, KLM, NS, ID&T, Spinawards, Effie Awards & ADCN.
While working with these awesome agencies:
Hornet, The Mill, Ustwo, JWT, Achtung! McGarryBowen, N=5, FHV BBDO, Ogilvy, TBWA, VBAT, Etcetera, Havas Worldwide Amsterdam & Designbridge.

With MUCH Amsterdam I managed projects in collaboration with great CGI artist for brands such as Apple, Adidas, United Airlines & Wired.

Talks -
May 2018 - BNO Image Lab, Rotterdam (NL)
Nov 2018 - Designyatra, Goa (IND)
May 2019 - Offf, Barcelona (ESP)


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Call me - +31 6 14 31 81 67
Email me - @

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yo@rutger.bingo

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+31(0)614318167

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