Rutger Paulusse

Digital to Analog

Most of the work I have been doing the past years, started and ended as just pixels.
They would only exist on my computer for a bit, they would than be sent via the digital highway to a client, and eventually the pixels wouldn't be used anymore after the campaign is over. The pixels would slowly die and fade away.
I started to feel the urge to create something tactile and tangible, work that is more than a pixel on a screen. I wanted to create work that just exists to be looked at.
To be looked at, and enjoyed. Nothing more, nothing less.

This insight leads to an ongoing exploration, taking my digital CGI work and translating it to personally screen printed artwork.

I'm happy to finally share the first couple of prints and introduce my webshop!

Rutger Paulusse

I’m an imagemaker.

As a VISUAL ARTIST
I play and experiment with graphic shapes, soft textures, dimension and space resulting in a surreal and playful universe of my own. My work can be applied to look and style development, r&d, editorial illustration and artist series.
My visual explorations also end up as silk screen prints and products such as a lamp and sculpture.

As an ART-DIRECTOR and CREATIVE CONSULTANT
for Much Amsterdam I work on creative advertising projects, collaborating with a network of Illustrators, 3D & CGI artists, motion designers and experience designers, where I take on many roles. From Project Manager, Art-director to Producer.

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Talks & Lectures

Oct 2017 - Workwhile Design Talks, Amsterdam (NLD)
May 2018 - BNO IMG Lab, Rotterdam (NLD)
Sep 2018 - Designyatra, Goa (IND)
Apr 2019 - Offf, Barcelona (ESP)

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Like most stories, it all started back in the day. We all begin our artistic endeavors somewhere and that place for Rutger was the graffiti wall. No, Rutger was not your standard "tag the high school wall with a bad word" graffiti artist but rather a youth who realized the creative power that a spray can, paint brush or pen could hold. This obsession with graffiti quickly manifested itself into a natural transition to typography where he realized that type is his proverbial bread and butter.

Rutger soon found himself at the St. Joost Art School not only high fiving his way through life but gaining the conceptual design foundation that traditional art schools provide. But the basics were not enough for Rutger and he soon found out there was more to the world of design than textbook rules and professors opinions. After graduation he quickly realized that personal style and creativity were more important to a designers work than anything he "learned" in the classroom.

What does a young, innocent, Dutch boy do when he wants to up his game in the massive world of graphic design and type after an old school art education? Yup, you guessed it, he moves to NYC to get a taste of how the real design world operates. Ready to launch his career after years of practice, schooling and many projects, Rutger headed to NYC to work for the highly regarded Vault49 agency where he got his groove on improving his illustration and CGI skills while being humbled by the high level of talent around him.

By this time, Rutger had developed his playfully distinct style beyond type and fully entered into the world of illustration. He had broadened his skills in NYC and knew he had to bring his funky style back to the homies. The tempting low sky of Amsterdam was too much to ignore and Rutger landed back in his home country where he chills today cranking out colorful projects across many platforms since 2012.

His wild and always challenging ride has given Rutger a consistent flair to his work that he incorporates into every project. In recent years he's been lucky enough to rapidly expand his portfolio that would make his spectators, designers or not, all drool with feelings of euphoria. Don't take it from me, take it from his clients: Facebook, Oreo, United Airlines, BMW Group, TomTom, KLM, ING, Nuon, Ford, Flexa, Citroën, KPN, Tommy Hilfiger, Spinawards and ADCN to name a few.

Words by Adam Carlisle

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Call me - +31 6 14 31 81 67
Email me - @

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+31 (0)6 14 31 81 67

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