Rutger Paulusse

Animated Type

High On Type

I think it must be around 4 years ago when me, Vincent de Boer and Guido de Boer met up for the first time. I was into vector lettering and these guys were already killing it with their hand lettering. We felt it would be time to gather fellow typejunkies around us, whether it was hand lettering, animated type or CGI typography. If you are a type geek, it doesn’t really matter at what form it comes.
We decided we should join forces to connect all Dutch typelovers and bring education to the people. The idea was to create a festival, with everything type related.
Attak (Casper Herselman) & Autograph (Peter Korsman) joined forces and organised the first lectures. Also @zwartekoffie joined, bringing that typedesign passion. @hanstype tagged along pretty soon as well, giving workshops alongside Vincent & Guido and we welcomed the talented Ivo Brouwer to join the type family too.
In the meantime I wasn’t doing a lot of vector lettering anymore, my interest switched more to illustration and 3D, the same goes for Timo Kuilder who started to kill it with his great illustration work.
But the rest of the @highontype family kept building, with great international adventures and skills that kept improving really quickly, to the point where it was time to make our initial plan reality; a typefestival!
I used to draw a lot of letters, but never really got into hand lettering and calligraphy as the rest of my fellow type geeks, but boy; All Eyes On Type was a real pleasure. So much fun to see these crazy nerds altogether in the @hiphophuis. A very diverse crowd, but all with one thing in common.
My love for type got ignited again by making the screen print of the alphabet and I decided to make this little fun dedication for @highontype.
I want to thank @highontype for the great festival, good laughs and the million beers. If you haven’t visited this years festival, you will get another chance, there is more to come!

Rutger Paulusse

I’m an imagemaker.

I play and experiment with graphic shapes, soft textures, dimension and space resulting in a surreal and playful universe of my own. My work can be applied to look and style development, r&d, editorial illustration and artist series.
My visual explorations also end up as silk screen prints and products such as a lamp and sculpture.

I work on creative advertising projects, collaborating with a network of 3D & CGI artists, where I take the role as an art-director and producer.


Talks & Lectures

Oct 2017 - Workwhile Design Talks, Amsterdam (NLD)
May 2018 - BNO IMG Lab, Rotterdam (NLD)
Sep 2018 - Designyatra, Goa (IND)
Apr 2019 - Offf, Barcelona (ESP)


Like most stories, it all started back in the day. We all begin our artistic endeavors somewhere and that place for Rutger was the graffiti wall. No, Rutger was not your standard "tag the high school wall with a bad word" graffiti artist but rather a youth who realized the creative power that a spray can, paint brush or pen could hold. This obsession with graffiti quickly manifested itself into a natural transition to typography where he realized that type is his proverbial bread and butter.

Rutger soon found himself at the St. Joost Art School not only high fiving his way through life but gaining the conceptual design foundation that traditional art schools provide. But the basics were not enough for Rutger and he soon found out there was more to the world of design than textbook rules and professors opinions. After graduation he quickly realized that personal style and creativity were more important to a designers work than anything he "learned" in the classroom.

What does a young, innocent, Dutch boy do when he wants to up his game in the massive world of graphic design and type after an old school art education? Yup, you guessed it, he moves to NYC to get a taste of how the real design world operates. Ready to launch his career after years of practice, schooling and many projects, Rutger headed to NYC to work for the highly regarded Vault49 agency where he got his groove on improving his illustration and CGI skills while being humbled by the high level of talent around him.

By this time, Rutger had developed his playfully distinct style beyond type and fully entered into the world of illustration. He had broadened his skills in NYC and knew he had to bring his funky style back to the homies. The tempting low sky of Amsterdam was too much to ignore and Rutger landed back in his home country where he chills today cranking out colorful projects across many platforms since 2012.

His wild and always challenging ride has given Rutger a consistent flair to his work that he incorporates into every project. In recent years he's been lucky enough to rapidly expand his portfolio that would make his spectators, designers or not, all drool with feelings of euphoria. Don't take it from me, take it from his clients: Facebook, Oreo, United Airlines, BMW Group, TomTom, KLM, ING, Nuon, Ford, Flexa, Citroën, KPN, Tommy Hilfiger, Spinawards and ADCN to name a few.

Words by Adam Carlisle


Call me - +31 6 14 31 81 67
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