Rutger Paulusse



€ 80

After my first round of screen prints, I had a new design in mind. Little did I know that this new design was the starting point for an extensive round of tests and experiments. I ran into a lot of issues during my first try of this new design. I had a very extreme and illogical moire and a very dissatisfactory translation to paper in terms of contrast and smoothness of the colour tones.
I decided to print some tests to investigate and explore these issues. I started doing a bunch of prints where I played around with the lpi (lines per inch) and degrees of the rasters. This resulted in these screen prints. They are raw and dirty and full of beautiful mistakes. Working in a very digital style and workflow, I found that I really loved the rawness and I fell in love with the happy accidents of this print run.
Instead of throwing them away or archiving the results, I decided to honour my experiment and exploration by photographing them and putting them online in my webshop.
Spoiler alert - the solutions to my issues weren't solved by the things I researched in these tests. Not at all. But they did set something important in motion. Because luckily, during later tests, I found what I was looking for, so these raster tests were a very important part of all the screen prints to come!

The colours vary, email me to see what ones are available. Printed on A2 250 g/m2 Biotop paper.
Printed at Kapitaal, Utrecht.

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Rutger Paulusse

Like most stories, it all started back in the day. We all begin our artistic endeavors somewhere and that place for Rutger was the graffiti wall. No, Rutger was not your standard "tag the high school wall with a bad word" graffiti artist but rather a youth who realized the creative power that a spray can, paint brush or pen could hold. This obsession with graffiti quickly manifested itself into a natural transition to typography where he realized that type is his proverbial bread and butter.

Rutger soon found himself at the St. Joost Art School not only high fiving his way through life but gaining the conceptual design foundation that traditional art schools provide. But the basics were not enough for Rutger and he soon found out there was more to the world of design than textbook rules and professors opinions. After graduation he quickly realized that personal style and creativity were more important to a designers work than anything he "learned" in the classroom.

What does a young, innocent, Dutch boy do when he wants to up his game in the massive world of graphic design and type after an old school art education? Yup, you guessed it, he moves to NYC to get a taste of how the real design world operates. Ready to launch his career after years of practice, schooling and many projects, Rutger headed to NYC to work for the highly regarded Vault49 agency where he got his groove on improving his illustration and CGI skills while being humbled by the high level of talent around him.

By this time, Rutger had developed his playfully distinct style beyond type and fully entered into the world of illustration. He had broadened his skills in NYC and knew he had to bring his funky style back to the homies. The tempting low sky of Amsterdam was too much to ignore and Rutger landed back in his home country where he chills today cranking out colorful projects across many platforms.

His wild and always challenging ride has given Rutger a consistent flair to his work that he incorporates into every project. In recent years he's been lucky enough to rapidly expand his portfolio that would make his spectators, designers or not, all drool with feelings of euphoria. Don't take it from me, take it from his clients: BMW Group, TomTom, KLM, ING, Nuon, Ford, Flexa, Citroën, KPN, Tommy Hilfiger, Spinawards and ADCN to name a few.


Words by Adam Carlisle


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