Rutger Paulusse


The Trip

Me and Geert van Hooff were approached to create an animation for Paravel's foldable bag. The briefing was rather straight forward; create a commercial for online promotion of the bag, which comes in 4 colours.
A starting point from client side was a conveyor belt and we wanted some sort of a surreal feel to it, so it wasn't obviously taking place on an airport per se. We created a couple of environments and full CGI models of the bag to tell the story of this foldable and coloured bag.
Even though the deadline was really tight, we ended up with a 30 second animation which the client loved.

Client: Paravel
Agency: Matthew LeBaron, MUCH
Creative Direction: Rutger Paulusse, Geert van Hooff
Director: Geert van Hooff
CGI: Rutger Paulusse, Geert van Hooff
Animation: Geert van Hooff
Sound Design: Echoic

Rutger Paulusse

I’m an imagemaker.

I play and experiment with graphic shapes, soft textures, light and space resulting in a surreal and playful universe of my own. The relation ship between digital, CGI, and analog, screen printing lead the way in the creative process of my visual explorations.
The results end up as digital art for illustrations, animations and visuals. They also end up in the physical & analog world as products such as sculptures and silk screen prints.

for Much Amsterdam I work on creative advertising projects, collaborating with a network of Illustrators, 3D & CGI artists, motion designers and experience designers, where I take on many roles. From Project manager, artist manager to producer.

I'm stoked that I collaborated with brands like:
Reebok, Facebook, Oreo, BMW Group, ING, Tommy Hilfiger, Klarna, Ford, Citroën, Kia, ESPN, Adyen, Praxis, KPN, TomTom, Ziggo, KLM, NS, ID&T, Spinawards, Effie Awards & ADCN.
While working with these awesome agencies:
Hornet, The Mill, Ustwo, JWT, Achtung! McGarryBowen, N=5, FHV BBDO, Ogilvy, TBWA, VBAT, Etcetera, Havas Worldwide Amsterdam & Designbridge.

With MUCH Amsterdam I managed projects in collaboration with great CGI artist for brands such as Apple, Adidas, United Airlines & Wired.

Talks -
May 2018 - BNO Image Lab, Rotterdam (NL)
Nov 2018 - Designyatra, Goa (IND)
May 2019 - Offf, Barcelona (ESP)


Call me - +31 6 14 31 81 67
Email me - @



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