Rutger Paulusse

New Print - Screen Print Exhibition

Kapitaal, a screen print studio based in Utrecht, invited me for their New Print exhibition in February 2020. For this event a different artist is invited each month, to create a new screen print. It was the perfect opportunity for me to explore the relationship between my cgi work and analog printing techniques further.
In my digital 3D work I play around with bold & simple shapes, combined with soft textures, often having translucent characteristics. When translating these images into screen prints, the aim is to maintain the soft feel & smooth shadows that are an important part of my digital work. I have been experimenting a lot with different rasters to discover what raster works best with my work and gets the results Im after. In 2019 this led to extensive testing in which I discovered the limitations, and therefore the possibilities, of the printing technique in relation to my CGI work.
For the New Print I was able to dig into translucent materials even more, by experimenting with printing on matte acrylic sheets. The acrylic diffuses the light and blurs, the exact characteristics that became important in my digital work. The New Print exhibition was the result and presentation of these experiments resulting in some limited edition test prints on paper and some tests & prints on acrylic sheets.

The work will soon be available in my webshop.

Rutger Paulusse

Like most stories, it all started back in the day. We all begin our artistic endeavors somewhere and that place for Rutger was the graffiti wall. No, Rutger was not your standard "tag the high school wall with a bad word" graffiti artist but rather a youth who realized the creative power that a spray can, paint brush or pen could hold. This obsession with graffiti quickly manifested itself into a natural transition to typography where he realized that type is his proverbial bread and butter.

Rutger soon found himself at the St. Joost Art School not only high fiving his way through life but gaining the conceptual design foundation that traditional art schools provide. But the basics were not enough for Rutger and he soon found out there was more to the world of design than textbook rules and professors opinions. After graduation he quickly realized that personal style and creativity were more important to a designers work than anything he "learned" in the classroom.

What does a young, innocent, Dutch boy do when he wants to up his game in the massive world of graphic design and type after an old school art education? Yup, you guessed it, he moves to NYC to get a taste of how the real design world operates. Ready to launch his career after years of practice, schooling and many projects, Rutger headed to NYC to work for the highly regarded Vault49 agency where he got his groove on improving his illustration and CGI skills while being humbled by the high level of talent around him.

By this time, Rutger had developed his playfully distinct style beyond type and fully entered into the world of illustration. He had broadened his skills in NYC and knew he had to bring his funky style back to the homies. The tempting low sky of Amsterdam was too much to ignore and Rutger landed back in his home country where he chills today cranking out colorful projects across many platforms.

His wild and always challenging ride has given Rutger a consistent flair to his work that he incorporates into every project. In recent years he's been lucky enough to rapidly expand his portfolio that would make his spectators, designers or not, all drool with feelings of euphoria. Don't take it from me, take it from his clients: BMW Group, TomTom, KLM, ING, Nuon, Ford, Flexa, Citroën, KPN, Tommy Hilfiger, Spinawards and ADCN to name a few.

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Words by Adam Carlisle

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