Rutger Paulusse

New Print - Screen Print Exhibition

Kapitaal, a screen print studio based in Utrecht, invited me for their New Print exhibition in February 2020. For this event a different artist is invited each month, to create a new screen print. It was the perfect opportunity for me to explore the relationship between my cgi work and analog printing techniques further.
In my digital 3D work I play around with bold & simple shapes, combined with soft textures, often having translucent characteristics. When translating these images into screen prints, the aim is to maintain the soft feel & smooth shadows that are an important part of my digital work. I have been experimenting a lot with different rasters to discover what raster works best with my work and gets the results Im after. In 2019 this led to extensive testing in which I discovered the limitations, and therefore the possibilities, of the printing technique in relation to my CGI work.
For the New Print I was able to dig into translucent materials even more, by experimenting with printing on matte acrylic sheets. The acrylic diffuses the light and blurs, the exact characteristics that became important in my digital work. The New Print exhibition was the result and presentation of these experiments resulting in some limited edition test prints on paper and some tests & prints on acrylic sheets.

The work will soon be available in my webshop.

Rutger Paulusse

I’m an imagemaker.

As a VISUAL ARTIST
I play and experiment with graphic shapes, soft textures, light and space resulting in a surreal and playful universe of my own. The relation ship between digital, CGI, and analog, screen printing lead the way in the creative process of my visual explorations.
The results end up as digital art for illustrations, animations and visuals. They also end up in the physical & analog world as products such as sculptures and silk screen prints.

As an AGENT, ART-DIRECTOR and CREATIVE CONSULTANT
for Much Amsterdam I work on creative advertising projects, collaborating with a network of Illustrators, 3D & CGI artists, motion designers and experience designers, where I take on many roles. From Project manager, artist manager to producer.

I'm stoked that I collaborated with brands like:
Reebok, Facebook, Oreo, BMW Group, ING, Tommy Hilfiger, Klarna, Ford, Citroën, Kia, ESPN, Adyen, Praxis, KPN, TomTom, Ziggo, KLM, NS, ID&T, Spinawards, Effie Awards & ADCN.
While working with these awesome agencies:
Hornet, The Mill, Ustwo, JWT, Achtung! McGarryBowen, N=5, FHV BBDO, Ogilvy, TBWA, VBAT, Etcetera, Havas Worldwide Amsterdam & Designbridge.

With MUCH Amsterdam I managed projects in collaboration with great CGI artist for brands such as Apple, Adidas, United Airlines & Wired.

Talks -
May 2018 - BNO Image Lab, Rotterdam (NL)
Nov 2018 - Designyatra, Goa (IND)
May 2019 - Offf, Barcelona (ESP)


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