Rutger Paulusse

BNO IMG LAB

Maakdrift


Me and Anna Bay were asked to develop the key visual of BNO IMG LAB’s next event. On this event the Dutch Union for Designers and Het Nieuwe Instituut invite creators from various backgrounds, trades and crafts to give a lecture about a specific theme. The theme of this edition full of interesting creators is ‘Maakdrift’, which translates as ‘Creative Urge’ (the urge to create / make things) - a theme we loved to visualise, which hopefully is clear to see in the end result.

Art Direction & Papercraft by: Anna Bay & Rutger Paulusse
Graphic Design by: Barbara Lateur (Studio BLT)

Rutger Paulusse

I’m an imagemaker.

As a VISUAL ARTIST
I play and experiment with graphic shapes, soft textures, light and space resulting in a surreal and playful universe of my own. The relation ship between digital, CGI, and analog, screen printing lead the way in the creative process of my visual explorations.
The results end up as digital art for illustrations, animations and visuals. They also end up in the physical & analog world as products such as sculptures and silk screen prints.

As an AGENT, ART-DIRECTOR and CREATIVE CONSULTANT
for Much Amsterdam I work on creative advertising projects, collaborating with a network of Illustrators, 3D & CGI artists, motion designers and experience designers, where I take on many roles. From Project manager, artist manager to producer.

I'm stoked that I collaborated with brands like:
Reebok, Facebook, Oreo, BMW Group, ING, Tommy Hilfiger, Klarna, Ford, Citroën, Kia, ESPN, Adyen, Praxis, KPN, TomTom, Ziggo, KLM, NS, ID&T, Spinawards, Effie Awards & ADCN.
While working with these awesome agencies:
Hornet, The Mill, Ustwo, JWT, Achtung! McGarryBowen, N=5, FHV BBDO, Ogilvy, TBWA, VBAT, Etcetera, Havas Worldwide Amsterdam & Designbridge.

With MUCH Amsterdam I managed projects in collaboration with great CGI artist for brands such as Apple, Adidas, United Airlines & Wired.

Talks -
May 2018 - BNO Image Lab, Rotterdam (NL)
Nov 2018 - Designyatra, Goa (IND)
May 2019 - Offf, Barcelona (ESP)


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Call me - +31 6 14 31 81 67
Email me - @

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yo@rutger.bingo

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+31(0)614318167

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