Rutger Paulusse

High on Type

All Eyes On Type Exhibition

Type-collective High on Type had their first big event in May 2017, fully packed with workshops, lectures, a party and an exposition. This poster is my submission for the exposition. Only requirements were the size and that it would be screenprinted in black ink on white paper.
I wanted to do a 3D alphabet where I explored abstract and geometric letter shapes.
It was a lot of fun to work in 3D and turn that into a screenprint. Luckily screen print rockstar ATTAK was there to print it.
First I made the white version for the screenprint.
When that one was finished I had just switched to Octane Renderer, so that was the perfect opportunity for me to play around with lighting and materials and explore how an animated version would look.
I haven't been doing much type or vectorlettering the past few years, but love for typography never dies. It was an absolute honour to take part in an exhibition with all these type junkies.

Rutger Paulusse

I’m an imagemaker.

As a VISUAL ARTIST
I play and experiment with graphic shapes, soft textures, light and space resulting in a surreal and playful universe of my own. The relation ship between digital, CGI, and analog, screen printing lead the way in the creative process of my visual explorations.
The results end up as digital art for illustrations, animations and visuals. They also end up in the physical & analog world as products such as sculptures and silk screen prints.

As an AGENT, ART-DIRECTOR and CREATIVE CONSULTANT
for Much Amsterdam I work on creative advertising projects, collaborating with a network of Illustrators, 3D & CGI artists, motion designers and experience designers, where I take on many roles. From Project manager, artist manager to producer.

I'm stoked that I collaborated with brands like:
Reebok, Facebook, Oreo, BMW Group, ING, Tommy Hilfiger, Klarna, Ford, Citroën, Kia, ESPN, Adyen, Praxis, KPN, TomTom, Ziggo, KLM, NS, ID&T, Spinawards, Effie Awards & ADCN.
While working with these awesome agencies:
Hornet, The Mill, Ustwo, JWT, Achtung! McGarryBowen, N=5, FHV BBDO, Ogilvy, TBWA, VBAT, Etcetera, Havas Worldwide Amsterdam & Designbridge.

With MUCH Amsterdam I managed projects in collaboration with great CGI artist for brands such as Apple, Adidas, United Airlines & Wired.

Talks -
May 2018 - BNO Image Lab, Rotterdam (NL)
Nov 2018 - Designyatra, Goa (IND)
May 2019 - Offf, Barcelona (ESP)


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Call me - +31 6 14 31 81 67
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